Below is a summary of current events in the search industry, as reported on multiple sources.
From Search Engine Land:
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Fun with robots.txt
- Nov 23, 2016 by Patrick Stox: A guide on dos and don’ts for creating robots.txt files, with examples of creative implementations by various companies.
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The trouble with truth
- Nov 23, 2016 by Janet Driscoll Miller: An exploration of the responsibility of search engines and content distribution platforms to present truthful information.
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Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars
- Nov 23, 2016 by Ginny Marvin: Introduction of ads linking to Black Friday circulars from major retail chains.
- Ad customizers just got a whole lot more powerful
- Nov 23, 2016 by Frederick Vallaeys: Discussing new capabilities of ad customizers in AdWords and how they enhance ad relevance.
Recent Headlines From MarTech:
- Amazon has sold over 5 million Echo devices, with expectations for strong holiday sales.
- Analyzing US Presidential election data through searcher intent versus demographic polling.
- Viewing link building as a specialized marketing effort.
- Enhancing the focus on programmatic video.
- Speculating on the future of paid search buying.
- Google’s update on Store Visits reporting in AdWords for Black Friday.
- Examining the concept of ‘Campaigns of One’ and potential risks of over-personalization.
- Strategies to address the issue of one-time buyers.
- Reports on Facebook’s content suppression tool for reentry into China.
- Marketing strategies for developers without causing dissatisfaction.
Search News From Around The Web:
Industry
- Suggest topics for Google Webmaster Hangouts.
- A survey by KoMarketing identifies traffic generation as the top SEO goal in 2016.
Local & Maps
- Simple steps for updating holiday hours on Google.
Searching
- Addressing a potential bug in Google search affecting ProtonMail.
- Launch of Google AMP Hotel Listing Carousel.
- Research on predicting willingness to help in social questions and answers.
- A comparison infographic of Siri vs. Google Assistant.
- Study on automatic persona generation from social media.
SEO
- Insights on Google News recommendations and the Google Knowledge Base.
- An easy tactic for securing featured snippets.
- Google’s commitment to providing more webmaster recommendations for their mobile-first index.
- Basics of SEO explained by Yoast.
SEM / Paid Search
- Tips to stay organized during the holidays and beyond.
- Predictions on mobile PPC trends for 2017.
- Key actions for AdWords accounts before Thanksgiving.
This content offers a comprehensive overview of recent discussions and developments in the fields of search and digital marketing.
